Responsible Token Promotion FAQ — Disclosure, Claims, and Exposure

Do I have to disclose paid promotion?

Yes — in the promotion itself, every time, not once in a profile.

Beyond ethics, undisclosed paid endorsement is unlawful in many jurisdictions and has been enforced against individuals promoting crypto, not only against projects.

Disclosure must be visible in the same message, not in a thread reply or behind a link. Holding a token you discuss is also an interest and should be disclosed.

If a promoter you engaged fails to disclose, that is your exposure too.

What claims should I never make?

Anything about price, returns, or performance. Targets, predictions, "guaranteed" anything, expected returns, comparisons implying appreciation ("the next X"), or urgency framed around price.

The useful test: could someone act on this statement, lose money, and reasonably say I told them to?

Also never claim partnerships not agreed in writing, listings not confirmed by the venue, or audit outcomes beyond what the report says.

Is it illegal to promote a token?

Promotion itself, generally not. Specific behaviours frequently are:

Undisclosed paid promotion.
Market manipulation — coordinated buying or selling, spreading false information to move a price.
Misrepresentation — false claims about partnerships, audits, or listings.
Unregistered offers, depending on how the token is characterised in a given jurisdiction.

Rules vary considerably by country and are changing. This is educational content, not legal advice — take qualified advice for your situation.

What about "not financial advice" disclaimers?

They help, and they are not a licence.

Adding the phrase to a price prediction does not neutralise it. Regulators and courts generally look at substance rather than a disclaimer's presence.

A disclaimer is a reasonable addition to genuinely educational material. It is not a way to make advice permissible.

Can I pay influencers?

You can, with conditions worth putting in writing:

Disclosure required in every post, and checked.
No price claims — put it in the agreement.
Check their history. Someone who promoted failed projects with hype will do the same to yours.
No engagement farms. Purchased engagement is detectable and reflects on you.

And understand what you are buying: attention, not holders. Attention from someone paid to provide it converts poorly and disappears when the payment stops.

Is buying followers or volume ever acceptable?

No. Purchased followers, engagement, holder counts (via airdrops to controlled addresses), and wash-traded volume are prohibited on CoinDock and harmful generally.

They are also self-defeating. These are precisely the metrics sophisticated participants discount, wash trading is often visible on-chain, and being caught costs more than the metric ever gained. See crypto volume explained.

What is the safest form of promotion?

Education. Material useful whether or not someone buys.

An explainer of how your protocol works, what problem it addresses, and how the token functions carries none of the exposure that claims about outcomes do — and it attracts people who understand what they are looking at rather than people who arrived for a promise.

How do I promote without attracting scammers to my holders?

You cannot avoid attracting them; you can prepare your holders.

Every promotional push should carry your contract address, the statement "we will never DM first", and a verification link on a domain you control.

Impersonation clusters around visibility. A community told in advance what to expect is far harder to defraud than one told afterwards. See token announcement strategy.

Someone offered to guarantee a listing or a ranking. Legitimate?

No. Nobody can guarantee a listing on a venue they do not operate, and paid ranking manipulation is exactly that.

Applications proceed only through an exchange's own published process, reached by navigating to its domain yourself. Any inbound offer, particularly one wanting payment to a personal wallet, is fraud. See how to pay listing fees.

Educational content, not legal advice. Promotion and securities rules vary by jurisdiction.

Responsible Token Promotion — Frequently Asked Questions